Insights on Marketing
1-800-GET-THIS: Why a Toll-Free Number Benefits Your Business
by Kelly Spors
Toll-free numbers may seem old-school. After all, don’t most people now get affordable long-distance…
0 comments | posted 3 weeks ago under Marketing, Technology
How I Did It: Built an Uber-Successful Customer Loyalty Program
by Roberta Perry, Founder, ScrubzBody Skin Care Products, Farmingdale, New York
I’ve always believed that loyalty is a two-way street. You can’t expect people to…
0 comments | posted 3 weeks ago under Marketing, Sales
Time for a Chat on Your Website?
by Mark Henricks
How can you engage with customers and prospects on your website while providing a…
0 comments | posted 2 months ago under Marketing, Technology
How I Did It: Promoted Small Business Saturday to Drum Up Sales
by Nannette Brown, owner of Lulu Burgess, Beaufort, South Carolina
Being an independent retailer is tough enough, with national chains and big-box stores steadily pushing…
0 comments | posted 2 months ago under Marketing
Video Email Marketing: When—and How—to Use It
by Mark Henricks
Videos are no longer just something you put on YouTube or your company’s website.…
0 comments | posted 3 months ago under Marketing, Technology
How I Did It: Used Instagram Marketing to Drive Sales
by Kenneth Haisfield, Founder, Kenny Flowers, Boulder, Colorado
Ironically, it was the explosion of Instagram that inspired me to launch my own…
0 comments | posted 3 months ago under Marketing, New Businesses
Business Owner Roundup: Secrets to Using Email to Engage Customers
by Kelly Spors
Email is a powerful tool for keeping customers and prospects connected to your business,…
0 comments | posted 4 months ago under Marketing
The New Rules of Choosing a Domain Name
by Mark Henricks
Over the past decade, the number of domain names registered globally has nearly doubled…
0 comments | posted 4 months ago under Marketing, New Businesses