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Insights on Marketing

How to Create an Exceptional Business Voicemail Greeting

by Mark Henricks

  Your company’s outgoing voicemail message—the one callers hear when nobody is available to answer…

2 comments | posted 3 weeks ago under Marketing

5 Ways to Improve Your Email Marketing in 2020

by Mark Henricks

  Email is still a highly effective way to engage customers and prospects, but there’s…

0 comments | posted 3 weeks ago under Marketing, Technology
Spectrum Business: Top Performing Internet Provider - 2018 FCC Broadband Report. Connect Today.

How I Did It: Doubled Our Revenue in a Year

by Paul Bromen, Owner, UponaMattress.com, Minneapolis

  Two years ago, after working in mobile gaming development, I decided to try my…

1 comments | posted 3 weeks ago under Marketing

1-800-GET-THIS: Why a Toll-Free Number Benefits Your Business

by Kelly Spors

  Toll-free numbers may seem old-school. After all, don’t most people now get affordable long-distance…

0 comments | posted 3 months ago under Marketing, Technology

How I Did It: Built an Uber-Successful Customer Loyalty Program

by Roberta Perry, Founder, ScrubzBody Skin Care Products, Farmingdale, New York

  I’ve always believed that loyalty is a two-way street. You can’t expect people to…

0 comments | posted 3 months ago under Marketing, Sales

Time for a Chat on Your Website?

by Mark Henricks

  How can you engage with customers and prospects on your website while providing a…

0 comments | posted 4 months ago under Marketing, Technology

How I Did It: Promoted Small Business Saturday to Drum Up Sales

by Nannette Brown, owner of Lulu Burgess, Beaufort, South Carolina

Being an independent retailer is tough enough, with national chains and big-box stores steadily pushing…

1 comments | posted 4 months ago under Marketing

Video Email Marketing: When—and How—to Use It

by Mark Henricks

  Videos are no longer just something you put on YouTube or your company’s website.…

0 comments | posted 5 months ago under Marketing, Technology