Insights on Marketing
How I Did It: Built a Successful Customer Referral Program
by Arash Fayz, co-founder and executive director, LA Tutors 123, Beverly Hills, California
We started our test preparation and tutoring company more than a decade ago to provide…
0 comments | posted 2 weeks ago under Marketing
Starting a Business? 6 Free and Low-Budget Marketing Ideas to Kickstart Sales
by Margie Zable Fisher
Ever heard the phrase, “Nothing happens until a sale is made?” Thomas Watson Sr., chairman…
3 comments | posted 2 months ago under Marketing, New Businesses
5 Unique Ways to Thank Customers This Holiday Season
by Margie Zable Fisher
No matter what type of business you’re in, the holiday season is an important time…
0 comments | posted 5 months ago under Marketing
How to Make Small Business Saturday a (Virtual) Success
by Rebecca McReynolds
Independent retailers have faced a lot of uncertainty this year, but there’s one thing…
0 comments | posted 5 months ago under Marketing
Business Owner Roundup: How are You Engaging Customers on Social Media?
by Kelly Spors
Social media has become an even-more-important engagement tool for businesses during the pandemic. Recent…
0 comments | posted 5 months ago under Marketing
5 Essential Paid Search Tips for Small Businesses
by Richard Sine
Of all the ways to advertise your business, paid ads on search engines may…
1 comments | posted 7 months ago under Marketing
Business Owner Roundup: How Are You Showing Customer Appreciation During COVID?
by Kelly Spors
Giving customers “thanks” for their patronage and loyalty is always important, but it’s even…
1 comments | posted 7 months ago under Marketing
Importance of Business Communication
by Kevin O'Leary
DELIVERING IDEAS TO EMPOWER TODAY’S BUSINESS OWNER This is Kevin O’Leary, chairman of O-Shares,…
0 comments | posted 8 months ago under Marketing