Insights on Marketing
How to Create an Exceptional Business Voicemail Greeting
by Mark Henricks
Your company’s outgoing voicemail message—the one callers hear when nobody is available to answer…
2 comments | posted 3 weeks ago under Marketing
5 Ways to Improve Your Email Marketing in 2020
by Mark Henricks
Email is still a highly effective way to engage customers and prospects, but there’s…
0 comments | posted 3 weeks ago under Marketing, Technology
How I Did It: Doubled Our Revenue in a Year
by Paul Bromen, Owner, UponaMattress.com, Minneapolis
Two years ago, after working in mobile gaming development, I decided to try my…
1 comments | posted 3 weeks ago under Marketing
1-800-GET-THIS: Why a Toll-Free Number Benefits Your Business
by Kelly Spors
Toll-free numbers may seem old-school. After all, don’t most people now get affordable long-distance…
0 comments | posted 3 months ago under Marketing, Technology
How I Did It: Built an Uber-Successful Customer Loyalty Program
by Roberta Perry, Founder, ScrubzBody Skin Care Products, Farmingdale, New York
I’ve always believed that loyalty is a two-way street. You can’t expect people to…
0 comments | posted 3 months ago under Marketing, Sales
Time for a Chat on Your Website?
by Mark Henricks
How can you engage with customers and prospects on your website while providing a…
0 comments | posted 4 months ago under Marketing, Technology
How I Did It: Promoted Small Business Saturday to Drum Up Sales
by Nannette Brown, owner of Lulu Burgess, Beaufort, South Carolina
Being an independent retailer is tough enough, with national chains and big-box stores steadily pushing…
1 comments | posted 4 months ago under Marketing
Video Email Marketing: When—and How—to Use It
by Mark Henricks
Videos are no longer just something you put on YouTube or your company’s website.…
0 comments | posted 5 months ago under Marketing, Technology