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Insights on Marketing

1-800-GET-THIS: Why a Toll-Free Number Benefits Your Business

by Kelly Spors

  Toll-free numbers may seem old-school. After all, don’t most people now get affordable long-distance…

0 comments | posted 3 weeks ago under Marketing, Technology

How I Did It: Built an Uber-Successful Customer Loyalty Program

by Roberta Perry, Founder, ScrubzBody Skin Care Products, Farmingdale, New York

  I’ve always believed that loyalty is a two-way street. You can’t expect people to…

0 comments | posted 3 weeks ago under Marketing, Sales
Spectrum Business: Top Performing Internet Provider - 2018 FCC Broadband Report. Connect Today.

Time for a Chat on Your Website?

by Mark Henricks

  How can you engage with customers and prospects on your website while providing a…

0 comments | posted 2 months ago under Marketing, Technology

How I Did It: Promoted Small Business Saturday to Drum Up Sales

by Nannette Brown, owner of Lulu Burgess, Beaufort, South Carolina

Being an independent retailer is tough enough, with national chains and big-box stores steadily pushing…

0 comments | posted 2 months ago under Marketing

Video Email Marketing: When—and How—to Use It

by Mark Henricks

  Videos are no longer just something you put on YouTube or your company’s website.…

0 comments | posted 3 months ago under Marketing, Technology

How I Did It: Used Instagram Marketing to Drive Sales

by Kenneth Haisfield, Founder, Kenny Flowers, Boulder, Colorado

  Ironically, it was the explosion of Instagram that inspired me to launch my own…

0 comments | posted 3 months ago under Marketing, New Businesses

Business Owner Roundup: Secrets to Using Email to Engage Customers

by Kelly Spors

  Email is a powerful tool for keeping customers and prospects connected to your business,…

0 comments | posted 4 months ago under Marketing

The New Rules of Choosing a Domain Name

by Mark Henricks

  Over the past decade, the number of domain names registered globally has nearly doubled…

0 comments | posted 4 months ago under Marketing, New Businesses