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Insights on Marketing

9 Women Entrepreneurs Tell: How to Self-Promote for Success

by Lee Lusardi Connor

A prominent angel investor recently said that while women entrepreneurs excel at execution, they’re not…

1 comments | posted 3 weeks ago under Marketing, New Businesses

Business Videos Made Easy (Really)

by Ciara Larkin

Companies that use videos in their marketing strategy grow revenue 49% faster, compared to those…

0 comments | posted 2 months ago under Marketing, New Businesses

6 Ways to Make Customer Wait-Time Fly By

by Lee Lusardi Connor

For many consumers, the waiting is the hardest part. Whether in a retail setting, office…

0 comments | posted 2 months ago under Marketing, Technology

5 Ways to Build Your Company’s Email List

by Kelly Spors

A robust email list provides your business with a personalized, regular way to interact with…

0 comments | posted 3 months ago under Marketing

3 Steps to Getting Good Online Reviews

by Madeline Osman

You’re probably aware that online reviews are important for a small business—but you might not…

0 comments | posted 3 months ago under Marketing, New Businesses

5 Steps to a Powerful “About Us” Page

by Maddy Osman

Your business website’s About Us page is no place to be shy. Written correctly, it…

0 comments | posted 4 months ago under Marketing, Other Topics On Business

6 Keyword Tips to Help Customers Find You

by Lee Lusardi Connor

Keywords—the words and phrases customers use when searching online for a product or service—are fundamental…

0 comments | posted 4 months ago under Marketing, Other Topics On Business

Get Faster Results from Social Media Marketing

by Ciara Larkin

There are all sorts of overnight social media success stories that result in a million…

0 comments | posted 5 months ago under Marketing, New Businesses