Insights on Marketing
6 Ways to Use ‘Google My Business’ to Attract More Customers
by Rebecca McReynolds
You should know by now that showing up high in Google search results will greatly…
0 comments | posted 3 months ago under Marketing
Answer Calls Like a Pro—and Make Customers Happier, More Loyal
by Rebecca McReynolds
Answering the phone is often the first interaction you or your staff will have…
0 comments | posted 4 months ago under Marketing
How I Did It: Attracted 100,000 Facebook Followers
by Danielle Roberts, co-founder of Boomer Benefits Inc., Forth Worth, Texas
As an insurance agency that specializes in selling Medicare Advantage plans to seniors, we…
2 comments | posted 4 months ago under Marketing
How to Build a Customer Referral Program—And Supercharge Sales
by Rebecca McReynolds
Your best lead generation tool is likely the people who already buy your products…
0 comments | posted 5 months ago under Marketing
Business Owner Roundup: #1 Thing I Wish I’d Known When Starting My Business
by Kelly Spors
Hindsight is a powerful thing—especially when you can use it going forward. Business…
1 comments | posted 5 months ago under Marketing
Business Owners Tell: How I Stand Out From Major Competitors
by Kelly Spors
Nearly every small business owner today has to worry about competition from larger competitors—whether it’s…
0 comments | posted 8 months ago under Marketing, New Businesses
6 Ways to Promote Small Business Saturday Deals—And Gain Loyal Customers
by Rebecca McReynolds
Small Business Saturday is a significant marketing opportunity for independent businesses. Last year an estimated…
0 comments | posted 8 months ago under Marketing, Sales
7 Great Podcasts for Women Entrepreneurs
by Kelly Spors
Women own nearly 40 percent of all U.S. businesses, according to the U.S. Small…
0 comments | posted 9 months ago under Management, Marketing