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Insights on Marketing

Business Owner Roundup: Secrets to Using Email to Engage Customers

by Kelly Spors

  Email is a powerful tool for keeping customers and prospects connected to your business,…

0 comments | posted 3 weeks ago under Marketing

The New Rules of Choosing a Domain Name

by Mark Henricks

  Over the past decade, the number of domain names registered globally has nearly doubled…

0 comments | posted 3 weeks ago under Marketing, New Businesses
Spectrum Business: Top Performing Internet Provider - 2018 FCC Broadband Report. Connect Today.

How I Did It: Turned Customers Into Marketers

by Dave Munson, Founder and CEO, Saddleback Leather, Fort Worth, Texas

  For my first seven years in business, I didn’t spend a dime on advertising.…

1 comments | posted 2 months ago under Marketing

6 Ways to Use ‘Google My Business’ to Attract More Customers

by Rebecca McReynolds

You should know by now that showing up high in Google search results will greatly…

0 comments | posted 5 months ago under Marketing

Answer Calls Like a Pro—and Make Customers Happier, More Loyal

by Rebecca McReynolds

  Answering the phone is often the first interaction you or your staff will have…

0 comments | posted 6 months ago under Marketing

How I Did It: Attracted 100,000 Facebook Followers

by Danielle Roberts, co-founder of Boomer Benefits Inc., Forth Worth, Texas

  As an insurance agency that specializes in selling Medicare Advantage plans to seniors, we…

2 comments | posted 6 months ago under Marketing

How to Build a Customer Referral Program—And Supercharge Sales

by Rebecca McReynolds

  Your best lead generation tool is likely the people who already buy your products…

0 comments | posted 7 months ago under Marketing

Business Owner Roundup: #1 Thing I Wish I’d Known When Starting My Business

by Kelly Spors

    Hindsight is a powerful thing—especially when you can use it going forward. Business…

1 comments | posted 7 months ago under Marketing