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Insights on Marketing

How to Build a Customer Referral Program—And Supercharge Sales

by Rebecca McReynolds

  Your best lead generation tool is likely the people who already buy your products…

0 comments | posted 3 weeks ago under Marketing

Business Owner Roundup: #1 Thing I Wish I’d Known When Starting My Business

by Kelly Spors

    Hindsight is a powerful thing—especially when you can use it going forward. Business…

0 comments | posted 3 weeks ago under Marketing

Business Owners Tell: How I Stand Out From Major Competitors

by Kelly Spors

Nearly every small business owner today has to worry about competition from larger competitors—whether it’s…

0 comments | posted 4 months ago under Marketing, New Businesses

6 Ways to Promote Small Business Saturday Deals—And Gain Loyal Customers

by Rebecca McReynolds

Small Business Saturday is a significant marketing opportunity for independent businesses. Last year an estimated…

0 comments | posted 4 months ago under Marketing, Sales

7 Great Podcasts for Women Entrepreneurs

by Kelly Spors

  Women own nearly 40 percent of all U.S. businesses, according to the U.S. Small…

0 comments | posted 5 months ago under Management, Marketing

4 Reasons to Get a Branded Business Email Address ASAP

by Daria Meoli

  Does your business or organization use a free email, such as those from Gmail…

0 comments | posted 6 months ago under Marketing, New Businesses, Technology

Easy Ways to Use Data for Better Email Marketing

by Lee Lusardi Connor

  Many business owners find the idea of doing “data analysis” intimidating, but it doesn’t…

0 comments | posted 6 months ago under Marketing, New Businesses

Free Online Tools to Help You Name Your Business

by Craig Guillot

  What’s in a business name? Quite a bit, experts say. While a good name…

0 comments | posted 7 months ago under Marketing, New Businesses