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Insights on Marketing

6 Ways to Use ‘Google My Business’ to Attract More Customers

by Rebecca McReynolds

You should know by now that showing up high in Google search results will greatly…

0 comments | posted 3 weeks ago under Marketing

Answer Calls Like a Pro—and Make Customers Happier, More Loyal

by Rebecca McReynolds

  Answering the phone is often the first interaction you or your staff will have…

0 comments | posted 2 months ago under Marketing

How I Did It: Attracted 100,000 Facebook Followers

by Danielle Roberts, co-founder of Boomer Benefits Inc., Forth Worth, Texas

  As an insurance agency that specializes in selling Medicare Advantage plans to seniors, we…

2 comments | posted 2 months ago under Marketing

How to Build a Customer Referral Program—And Supercharge Sales

by Rebecca McReynolds

  Your best lead generation tool is likely the people who already buy your products…

0 comments | posted 3 months ago under Marketing

Business Owner Roundup: #1 Thing I Wish I’d Known When Starting My Business

by Kelly Spors

    Hindsight is a powerful thing—especially when you can use it going forward. Business…

1 comments | posted 3 months ago under Marketing

Business Owners Tell: How I Stand Out From Major Competitors

by Kelly Spors

Nearly every small business owner today has to worry about competition from larger competitors—whether it’s…

0 comments | posted 6 months ago under Marketing, New Businesses

6 Ways to Promote Small Business Saturday Deals—And Gain Loyal Customers

by Rebecca McReynolds

Small Business Saturday is a significant marketing opportunity for independent businesses. Last year an estimated…

0 comments | posted 6 months ago under Marketing, Sales

7 Great Podcasts for Women Entrepreneurs

by Kelly Spors

  Women own nearly 40 percent of all U.S. businesses, according to the U.S. Small…

0 comments | posted 7 months ago under Management, Marketing