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Insights on Marketing

Woman waving to customer over laptop camera

Business Owner Roundup: How You’re Engaging and Retaining Customers in the Current Environment

by Kelly Spors

  Many business owners are grappling with how to engage and retain their customers and…

0 comments | posted 1 week ago under Management, Marketing
Man using voice search on his smartphone

How to Optimize Your Site for Voice Search

by Kelly Spors

  The big increase in the use of voice assistants like Amazon’s Alexa, Google Assistant…

1 comments | posted 1 month ago under Marketing, Technology
Spectrum Business: Top Performing Internet Provider - 2018 FCC Broadband Report. Connect Today.
Julie Steinhauer, founder of Vision For Life

How I Did It: Used YouTube Videos to Grow My Customer Base

by Dr. Julie Steinhauer, Founder, Vision For Life, Glen Carbon, Illinois

  When I decided to start a business focused on rehabilitative and functional optometry in…

2 comments | posted 2 months ago under Marketing
Smartphone showing how augmented reality works

5 Augmented Reality Uses for Business that Can Boost Sales

by Kelly Spors

  Augmented reality (AR) may still seem like a futuristic technology, and unrealistic for a…

0 comments | posted 3 months ago under Marketing, Technology
An hourglass sitting on keyboard to suggest a slow website

How to Speed Up a Slow Website—And Why You Should

by Rebecca McReynolds

  Google recently announced that it will begin flagging slow websites in its popular Chrome…

1 comments | posted 4 months ago under Marketing, Technology
A hand holding a TV remote control pointed toward the camera

3 Ways TV Can Benefit Your Business

by Mark Henricks

  Offering TV to your customers or employees may seem like a low-priority expense. But…

0 comments | posted 4 months ago under Marketing, Technology

How to Create an Exceptional Business Voicemail Greeting

by Mark Henricks

  Your company’s outgoing voicemail message—the one callers hear when nobody is available to answer…

3 comments | posted 5 months ago under Marketing

5 Ways to Improve Your Email Marketing in 2020

by Mark Henricks

  Email is still a highly effective way to engage customers and prospects, but there’s…

1 comments | posted 5 months ago under Marketing, Technology