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Insights on Marketing

Business Owners Tell: How I Stand Out From Major Competitors

by Kelly Spors

Nearly every small business owner today has to worry about competition from larger competitors—whether it’s…

0 comments | posted 2 weeks ago under Marketing, New Businesses

6 Ways to Promote Small Business Saturday Deals—And Gain Loyal Customers

by Rebecca McReynolds

Small Business Saturday is a significant marketing opportunity for independent businesses. Last year an estimated…

0 comments | posted 2 weeks ago under Marketing, Sales

7 Great Podcasts for Women Entrepreneurs

by Kelly Spors

  Women own nearly 40 percent of all U.S. businesses, according to the U.S. Small…

0 comments | posted 1 month ago under Management, Marketing

4 Reasons to Get a Branded Business Email Address ASAP

by Daria Meoli

  Does your business or organization use a free email, such as those from Gmail…

0 comments | posted 3 months ago under Marketing, New Businesses, Technology

Easy Ways to Use Data for Better Email Marketing

by Lee Lusardi Connor

  Many business owners find the idea of doing “data analysis” intimidating, but it doesn’t…

0 comments | posted 3 months ago under Marketing, New Businesses

Free Online Tools to Help You Name Your Business

by Craig Guillot

  What’s in a business name? Quite a bit, experts say. While a good name…

0 comments | posted 3 months ago under Marketing, New Businesses

4 Ways to Use Personalization to Build Your Customer Base

by Mark Henricks

Building personal ties with customers and prospects has become a major goal for businesses of…

0 comments | posted 3 months ago under Marketing, Technology

How to Make Superconnections through Social Media

by An interview with Ryan Paugh

Ryan Paugh is co-founder and COO of The Community Company and the YEC (Young Entrepreneur…

0 comments | posted 6 months ago under Marketing