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Insights on Marketing

How I Did It: Built a Successful Customer Referral Program

by Arash Fayz, co-founder and executive director, LA Tutors 123, Beverly Hills, California

We started our test preparation and tutoring company more than a decade ago to provide…

0 comments | posted 2 weeks ago under Marketing
Business owner videotaping herself for low-budget marketing

Starting a Business? 6 Free and Low-Budget Marketing Ideas to Kickstart Sales

by Margie Zable Fisher

Ever heard the phrase, “Nothing happens until a sale is made?” Thomas Watson Sr., chairman…

3 comments | posted 2 months ago under Marketing, New Businesses
FREE for Small Business Owners - 6-Part Webinar Series - Register Now
Business owner writing thank-you card to customer over holiday season

5 Unique Ways to Thank Customers This Holiday Season

by Margie Zable Fisher

No matter what type of business you’re in, the holiday season is an important time…

0 comments | posted 5 months ago under Marketing
Business owners preparing store for Small Business Saturday

How to Make Small Business Saturday a (Virtual) Success

by Rebecca McReynolds

Independent retailers have faced a lot of uncertainty this year, but there’s one thing…

0 comments | posted 5 months ago under Marketing
Smartphone recording video of small business owners

Business Owner Roundup: How are You Engaging Customers on Social Media?

by Kelly Spors

Social media has become an even-more-important engagement tool for businesses during the pandemic. Recent…

0 comments | posted 5 months ago under Marketing
Fingers doing online search on computer

5 Essential Paid Search Tips for Small Businesses

by Richard Sine

Of all the ways to advertise your business, paid ads on search engines may…

1 comments | posted 7 months ago under Marketing
Woman extending arms holding gifts

Business Owner Roundup: How Are You Showing Customer Appreciation During COVID?

by Kelly Spors

Giving customers “thanks” for their patronage and loyalty is always important, but it’s even…

1 comments | posted 7 months ago under Marketing

Importance of Business Communication

by Kevin O'Leary

DELIVERING IDEAS TO EMPOWER TODAY’S BUSINESS OWNER This is Kevin O’Leary, chairman of O-Shares,…

0 comments | posted 8 months ago under Marketing